We now live in a self-publishing world online. Whether you like it or not, the reality is that anyone can say anything they like about your business online—positive or negative. Through social media sites such as Facebook, Twitter, and Youtube, or review sites such as City Search, Yelp, or Google Places, your business will receive comments sooner or later.
The most important action in this new world of self-publishing is to be aware of your online reputation. Once you are aware, you can devise an action (or in-action) plan to address the comments. The WSI team works with you to ensure a positive online branding strategy through online reputation management. We monitor the web for positive or negative comments about your company and advise you on the buzz. You can then employ a strategy that will continue to facilitate a positive organizational voice.
If you do have negative reviews, comments, articles, or referrals to your business, we will work with you to design an effective means to share your continual, positive brand.
Online Reputation Management is a critical component to your current and future marketing goals.