Women admire her for being a world-famous Victoria's Secret model and BFF of Taylor Swift. Men probably admire her more for the former distinction.

When you're tall, slim, leggy and gorgeous, you have to work extra hard to convince people you're brainy, too, but Karlie Kloss has never faced a real problem with that. Now that she has forged a partnership with Ford Motor Co., the blond beauty is assured her crusade to teach girls how to develop apps reaches as many RPMs as a Ford Mustang GT shifting into third gear.

Ford innovation efforts lead to Kode with Klossy

Ford and Kloss are working together to provide more high-octane fuel to Kode with Klossy, a camp the model established in 2014 to teach 13- to 18-year-old girls to develop apps with code. The camp's goal: to inspire girls to pursue a career in scientific and technical fields.

With Ford's sponsorship, the camp will expand Kode with Klossy's offerings to 15 summer camps in 10 cities across the country. The two-week-long summer camps will offer 300 scholarships – a substantial increase over the 80 offered in 2016, before Ford's participation.

Looks really can be deceiving

Ford and Kloss may appear to be unlikely partners. But they are bound by a shared mission and propelled by some jarring realities.

Nearly 75 percent of young girls express interest in science, technology, engineering and math courses, commonly abbreviated among educators as the STEM curriculum. Despite their initial interest, fewer than 1 percent of girls pursue a computer science degree in college. The U.S. Bureau of Labor Statistics also notes that 1.2 million STEM-related jobs will be available in 2018, but there won't be nearly enough qualified candidates to fill them.

Ford and Kloss share commitment to innovation

These statistics motivated Ford to launch the Ford STEAM Experience in 2016, inserting an "A" in the traditional acronym to include "arts," or creativity. The Ford innovation program supports a Girl Scout initiative that teaches girls how to build cars, engineering scholarships for girls, Girls Who Code and other progressive efforts that aim to inspire the next generation of female innovators. So far, Ford has invested $63 million in STEAM.

To most outsiders, Kloss, 24, has been busy – and seemingly consumed – with her high-profile career in the fashion industry. But she has told many interviewers that since age 15, she had assumed she would follow her natural interests in science and technology and pursue a tech career. She launched "Kode with Klossy" – where girls wear white T-shirts imprinted with the words "Like a Kloss" – soon after taking classes about how to write code.

"After just a couple of classes, I was working with my classmates to program a small drone, and I realized coding is about creativity – just like art and fashion – and that women with these skills have the power to shape our future," Kloss told Ford.

Kloss's high profile – and distinctive story – was a heavy draw for Ford.

"Karlie's celebrity status, and the fact that she wears two different hats as a supermodel and avid coder, is something that causes people to pause," said Tracy Magee, primary brand experiential manager at Ford. "We want people to say, 'If she can code, I can code.' Her celebrity drives interest and helps bring home the idea that this is something young girls can be interested in.'

Drive your interest in Ford vehicles' innovation

You can drive your interest in Ford vehicles at Ford Country, Las Vegas' premier Ford dealer. Our knowledgeable sales team may not know as much about code as Karlie Kloss, but they'll more than make up for it with their insight into the latest features on Ford vehicles – and finding the one best suited to you.