New Features Include a Pulsating Pony Heartbeat

Nighttime Driving

Ford continues to lead the automotive industry with its head and its heart as it prepares to unveil a nighttime pedestrian detection system and a replicated "heartbeat" in the New Ford Mustangs for sale.

The safety system was spawned by a study commissioned by Ford that showed a majority of drivers worry about "night blindness" and hitting someone in the dark. The Ford technology addresses these driver worries by detecting pedestrians and applying the brakes automatically if the driver does not respond to warnings to do so.

Meanwhile, the Mustang's new start button beats 30 times per minute, the same number as a pony at rest.

New Ford Mustangs for sale will include cutting-edge technology

Ford's pedestrian detection system consists of three crucial parts: a radar in the vehicle's bumper, a camera on the windshield and a database of common pedestrian shapes. This last component is critical because it delineates pedestrians from other objects that can be found along roadways, such as signs and trees.

The camera scans the roadway quickly, taking more than 30 snapshots a second. Even in low-light conditions, where a road is illuminated only by headlights, the system can deftly pick out a pedestrian.

When this happens, the system sends audible and visual warnings to the driver. If the driver does not respond by applying the brakes, the system will do so on the new Mustangs.

"Day and night, pedestrian detection is designed to help identify people already in – or about to step into – the road ahead," said Gregor Allexi, Active Safety Engineer of Ford of Europe, where the technology will debut on the next generation Fiesta later this year. "Especially driving in towns and cities, pedestrians – sometimes distracted by mobiles – can without warning step into the road, leaving even alert drivers very little time to avoid an accident."

Study prompted technology in new Mustangs

Night blindness and the possibility of hitting a pedestrian in the dark were among the worst fears of more than 5,000 European drivers who were interviewed at the behest of Ford's research division. The study found:

  • 81 percent of the respondents admitted to being fearful of nighttime driving.
  • More than 33 percent said they worry about being involved in a nighttime accident.
  • Twenty percent said they worry about hitting a pedestrian.

Unfortunately, drivers' fears are well-founded – and transferable to drivers in the United States: The National Highway Traffic Safety Administration says 75 percent of all pedestrian-vehicle collisions occur at night.

The New Ford Mustangs will make your heart beat faster, too

Safety comes first for Ford. And once this issue is addressed, the manufacturer of one of the world's most beloved sports cars knows the driving experience should be fun, too. In this spirit, the 2018 Mustang will include an ignition button that begins to "pulsate" when the door is unlocked and continues to "beat" until the engine is started. It's no accident the pulse rate is 30 beats per minute – the heart rate of a resting Mustang pony.

The new Ford Mustangs for sale will arrive at Ford Country later this fall – ready to show customers how America's leading vehicle manufacturer continues to put brains and heart into every new innovation. Stop by our Las Vegas dealership in the Valley Automall.